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Launch of Abriform Junior Product

Department/BU : Aquilant Nursing Care
Territory :

SUMMARY
To introduce a new product and solution specifically developed for 24hr incontinent juniors between 5 15years

THE CHALLENGE

To introduce a new product and solution specifically developed for 24hr incontinent juniors between 5 15 years.

Analysis showed our competitors offered a small adult product for juniors, which is not designed to fit the anatomy of 5 15 year olds.

Research showed that our target market for this product was for juniors being cared for at home.

THE APPROACH

To work in partnership with our supplier to launch product within the health and social care trusts.

As there is no known alternative product available for this niche market, we needed to approach all 5 healthcare trusts to present the unique features of this product.

Product presentation and trials where completed with the lead incontinence nurses .

THE RESULTS

3 out of 5 of the health and social care trusts now purchase this product.

Aquilant Nursing Care are now recognised as a leading provider of incontinence solutions for junior products as well as adult.

Excellent relationships established within the healthcare trusts for future developments.